Competitor and target audience analysis is only a part of the preparatory work. The next step is the development of a semantic core and its clustering. The semantic core is a set of search queries based on key phrases that users use on the Internet when searching for a product or service similar to yours. The semantic cluster is a multi-level structure consisting of a group of search queries combined within a meaning. Most complex web sites share aspects of all three types of information structures.

Sure, if we craft content for users it will definitely work for search engines as well. Present user structured data to organize different types of content you have on the website. Search engines enhance their algorithms to cater to user needs, so the best way to evaluate your website’s structure is to look at it from the perspective of a user. Making your site easier to navigate, don’t forget about search crawlers. Sitemaps help them keep track of all pages that appear on your website and index them faster.

Ideal Site Structure for a Small Business WebsiteNotice that you have a main category for departments and a main category for the blog with several sub-categories. For example, if you have a food blog publishing different kinds of recipes, you can create several categories based on the type of recipes i.e. For them, this is a signal that users are not happy with the results and eventually this will lead to lower rankings.

website structure

While a good website architecture is important for presenting a great user experience, it’s also a key part of achieving SEO success. Your website’s primary purpose is to put your products or services in front of your target audience, such as your next customer or client. That means that your users should be at the heart of everything you do.

No browse interface of links can assure the user that he or she has found all instances of a given keyword or search phrase. As a rule of thumb, consider deploying breadcrumbs if you have many pages on the third and deeper level which you can’t possibly cover with your header navigation. You can decide if and how to expand on your top-level pages based on your knowledge of the industry, common sense, and the keyword research. Whether or not you have this data from your existing website or competitor analysis, it’s good to make sure you’re targeting the most suitable keywords possible. If you’re in the process of redesigning your current website, you can check whether you already have site structure depth problems.

Provide A Summary Of Any Other Vital Content On Your Site

The main menu reflects the most important product categories on eBay. The website menu is the most common aid for navigation on your website and you want to make the best possible use of it. That’s why the main categories on your site should all have a place in the menu on your homepage.

website structure

Basic text links and corresponding anchors are a reliable way to enrich your SEO strategy. Create a SILO content structure – hierarchical organization of your content by topics. The hubpage will merge content into a shared branch, and the SILO structure is responsible for the distribution within this branch. Not all the results will be suitable for creating the website structure, so it’s better to set a filter, excluding queries that don’t relate to purchases and types of bathrobes. Keyword Research – create a separate page for each group of keywords.

Use Html Or Css For Navigation

Many sites lack a sound structure to guide visitors to the information they’re looking for. Having a clear site structure also leads to a better understanding of your site by Google, so it’s incredibly important for your SEO. One of the best ways to website structure ensure that the user experience of your website is top-notch is by creating a website that functions perfectly. Well, a website that has no issues whatsoever is probably impossible to create, but you can try to make your site as good as possible.

  • Search engine bots are unlikely to crawl pages buried deep in the structure.
  • I want to share more details about the tools that I use in my day-to-day work.
  • When the crawling is completed, go to the ‘Reports’ tab → ‘Site Structure’, where the URL structure will be displayed.
  • In rare occasions, organizing your site by audience may make sense.
  • Growth of, a well-structured, low DR site in a competitive niche.
  • Once you have identified the strengths and weaknesses, you can make improvements so your website delivers a much better experience.
  • It forces your website to weigh heavy on visuals while still providing the valuable information that brings someone to your website in the first place.

The general structure consists of a home page, categories, subcategories, posts, and pages. From faceted search to pagination, some of the most user-friendly options often necessitate a double-check on canonical tags so you don’t create duplicate website content. Make sure all versions of each web page canonicalize to their parent page, and use absolute URLs.

Does Your Website Build Trust With Buyers And Bring In Revenue?

The key to this balance is keeping links to a reasonable number and also make sure the link connects with the topic at hand. This is important to consider from a user experience perspective. Before we get into the steps you should take to create a great website structure, we’re going to touch on some of the nuances of design and development. A big advantage from a database structure is that it can be personalized to meet your needs.

Business Process Management Optimize all your business processes on a single connected visual workspace. Creately for Software Teams Design great products on a collaborative canvas, run agile projects and go from feature idea to launch. Production & Manufacturing Planning Visually manage your supply chain and streamline all your internal processes. Creately for Education A visual workspace for students and educators.

website structure

This means that all pages are one click away from the home page, so it would appear “flat” if you’re noting the navigation depth of the site down on paper. An HTML sitemap is user-facing and has the same design as the rest of your website. It’s typically designed for users who can’t find a certain page and who’d benefit from seeing a list of all of your pages.

The important thing is that the menu should be easily accessible on both desktop and mobile devices. Use other tools like Google Keyword Planner and Google Trends and visit relevant forums to expand the list of keywords. It’s important to include queries of different search volume to cover both general inquiries and very specific intents.

Create General Page Structure

For example, in a website hierarchy, you wouldn’t want to list products and have “careers” be the next level under that. Each level should be a deeper dive into the pages above that. While Mueller has confirmed that a hierarchical site architecture is easiest for Google to crawl, there is still some legwork that needs to be done to ensure it is reading it correctly.

And try to keep the URLs keyword rich so that it can benefit you in the long run. Give proper names to your categories and subcategories having all the relevant keywords. Use logic while creating the structure and not just your gut feeling.

And when you click on one of these links, you land on a detailed review of the product. As you scroll through this article, it has a classic comparison table that links you to individual reviews. Another benefit of adopting a well-organized website architecture is that page rank flows better throughout your website. Google then understands EXACTLY how your web pages fit into the topic by looking into what the parent category pages are about. Following each sport, you may have another level of category pages that breaks the topic down by items used in this sport.

To put it simply, your website structure is the way information on your website is organized. It’s the way your pages are linked and the way navigation on your website works. In essence, it’s like a map you create beforehand to understand how your website will function so that your site visitors can easily navigate it. The important pages are likely to be higher up in the site architecture and the lesser-used website pages will be lower in subpages. Individual pages are connected to different pages via internal linking, making it easier for crawlers to index what’s important and what can take a backseat in various searches. The dynamic database structure uses a bottom-up mindset to shape things.

How To Plan And Create A Solid Website Structure, And Why Its Important For Seo

Also known as “Theme Pyramids” this structure goes from one general subject to more specific subtopics, so the final result resembles a pyramid. Users don’t want to waste time trying to find information on your site. So practice empathy and provide an intuitive web experience. Ensuring this is done ensures your understanding of your target audience, search behavior, and competitive topics are built into your website structure and layout.

If you have several pages with the same information, search engine bots may get lost, and eventually, they won’t know which page to show to users. Do not fall into the trap of creating website architecture for the crawlers. Your priority is still to have it in line with what human users need.

Why Should You Care About Good Website Architecture?

I’ll also show a more beginner-friendly alternative to this in the following step. You likely don’t have to worry about optimizing crawl efficiency and budget . It’s a relevant task for huge websites only, so you’ll generally be okay with a solid site structure. A sitemap file is a map search engines can use to navigate your website. It tells crawl bots which pages are important and how they are connected to each other.

Search bots recrawl websites and might change sections in the sitelinks or remove them altogether . If subcategories and filters don’t follow an efficient and logical structure, it can’t be difficult to find a particular page. Be sure to design a balanced structure that is all-inclusive, but not overly detailed that is hard to navigate or requires too many clicks. Run an analysis of a major competitor site and go to Pages in the Organic traffic research section. Here, you can see all pages and subdomains and filter them by traffic share and number of keywords. Export the results in .xls or .csv to examine the structure by URLs.

Internally, we use the free version of to plan our sitemaps. You just need to establish a hierarchical site structure and stick to it as you expand. Which means moving content around is a bit of a no-no since it would change its URLs, but that’s how you’d build the hard silos version of this. You can also use the parent pages system and the excellent — and free —nested pages pluginfor WordPress to quickly and easily rebuild your Dynalist in the pages section. Plus, as Google has stopped dropping page rank through redirects, there are not many downsides to this solution other than what may be a slightly slower load time due to the redirection.

The website structure examples below should be first on your list for consideration before looking into other types. The choice is, of course, yours but we’re going to give you the facts so you can decide what works best for you. You might be thinking that this sounds exactly like information architecture.

What Are The Different Types Of Website Structures?

The vertical mind mapping and easy-to-collapse sections allow for a complex site mapping without hassle. However, finding relevant internal link opportunities across your site can be a challenge, especially if your website is quite large. We believe that, in content, as long as it contextually makes sense to link to another page of your site, you should do it. A glossary can be a clever way to build a huge and valuable hub of pages on your site. Each term can have its own page and be optimized for long-tail variations of a short tail keyword.

It enables you to increase your website traffic with search engine optimization. You want to map your pages in a way that will make your page rank rise. Using relevant links and fancy anchor texts that are keyword optimized, you can have a more prosperous and well-structured website.